|
|
| |
|
|
|
|
| |
|
|
|
|
| |
Nature's Sunshine Products |
| |
"An Analysis of the Nature's Sunshine Products Income Opportunity" |
Nature's Sunshine Products: Short Introduction
Gene Hughes envisaged the idea of Nature's Sunshine Products based on his real life experience. A recurring stomach condition was disturbing his day to day life and he found his release in cayenne pepper. His wife Kristine started putting the awfully tasting powder into gelatin capsules to help her husband swallow it easier. Soon they realized the marketing possibilities of this idea. With the support of family members they established Nature's Sunshine Products Inc. Today, Nature's Sunshine is a name to reckon with. As per their website, it has established presence in more than 33 countries and has a base with nearly 600,000 distributors.
Nature's Sunshine Products Business Model
Nature's Sunshine Products (NSP) has been manufacturing and marketing encapsulated health supplements since 1972. In the last three decades they have expanded the breadth and depth of their products to include cookware, cleaning products, personal care solutions, and water filters etc. The health supplement unit itself offers Chinese, Ayurvedic, and Homeopathic medicine. Nature's Sunshine experienced exponential growth within and outside the US market. Except for a short span of time in the very beginning, the company has always promoted itself through independent distributors by offering attractive commission and bonuses. NSP has provided home based income for a good number of distributors in the past and is still being actively adapted by network marketing enthusiasts.
|
FREE! "4 Quick and Easy Profit-Pulling Ideas That Will Have You
Making Money Online By Tonight... GUARANTEED!"Click Here Now
|
Nevertheless, Nature's Sunshine Products' journey was not without any controversies or setbacks. In July 2009, the company had to pay massive fine to settle the bribery charges against it. Apparently, it has offered bribe to Brazilian officers to procure permission and protection to import unregistered nutritional products. The company is also said to have hidden the payment from reflecting in its books by providing falsified information. This is tarnished NSP's otherwise reputed image.
Conclusion
Nature's Sunshine Products has remained in business while lots of its contemporaries and competitors have faded into oblivion. There are veterans who have built a life around the NSP multi level marketing model. Yet the recent setbacks have cast a shadow of distrust on its image. Unless the company adapts some innovative steps to regain its glory, it might find it difficult to fight the ever growing competition.
|
FREE! "4 Quick and Easy Profit-Pulling Ideas That Will Have You
Making Money Online By Tonight... GUARANTEED!"Click Here Now
|
|
| |
|
|
|
|
|
|
