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Revolutionary Compensation Plans |
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"Address the Problems of MLM through this Revolutionary Compensation Plan" |
One24 was set to launch in August 9, 2010. It is the newest MLM company founded by Mark Seyforth and his partner, Joe Perry. Seyforth is known as one of the pioneers of network marketing with the establishment of his first company, Seyforth Laboratories, Inc. that manufactured the first milkshake diet to promote weight loss in America. Apart from their breakthrough product, they also started the multi-level commissioning program that is now known as multilevel marketing. The company gained success in only two and half years, reporting sales of up to $100 million. In 1980, Seyforth helped Herbalife, arguably the biggest herbal supplements provider in the world, to launch successfully in the market. Herbalife was founded by Seyforth Laboratories’ top distributor, Mark Hughes.
Mark Seyforth wanted to overhaul the industry; he wanted to lessen the distributor’s risks and attrition rate that was a constant problem for the multilevel marketing industry. He formulated a plan to develop a better compensation system that would address the problems and prolong the life of an MLM company. While the supplement product is not new, the compensation plan behind it certainly is. The company refers to the compensation plan as IRP or the Incetivized Referral Plan. Seyforth is hoping the plan would go to viral and penetrate the industry just like their pioneering multi-level back-end commission program in the 70s.
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The Product
NatraBurst is the initial product to be offered by One24. It is an all-in-one health product that can be taken before meals to lose weigh or after meals to supplement nutrition. The health benefits of the product include: improved digestion, strengthened immunity, appetite suppressant, antioxidant, and many more. Some of the natural ingredients in the product includes: Whey protein blend, wheat grass, grape seed, acerola berry, blue berry, etc.
The Compensation Plan
One24 developed the unique Incentivized Referral Plan and modeled it after the linear compensation plan. How is the IRP different from conventional compensation plans? One, there is a waiting list for people who are interested in joining the program. They become a PC or preferred customer when they are taken off the list which means they are now qualified to earn commissions on the program. Two, there are not cost or initial investment like a startup kit that are common to any MLM company. What they do require however, is a purchase or sale of at least one unit of product per month; this is often referred to as auto-shipping. Three, the product is a collection of “superfoods”. Compared to other products that uses one or two superfood ingredients, the NatraBurst contains almost every ingredient; in essence, you save money and gain some more from the bonuses. Finally, the company promises 50% of all sales revenue will be paid out to preferred customers. A 50% payout is one of the highest in the industry.
A comprehensive video detailing the compensation plan is available in Youtube as their official website is still in its transitional stages. This product is one of the most highly viable products out there in the natural supplements market and the unique IRP system seems to address the problems associated with network marketing. However, just like in every business opportunity, your success depends on how much work and effort you spend on nurturing it.
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