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Kleeneze Homecare |
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"A Review of Kleeneze Homecare MLM Opportunity" |
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Kleeneze Homecare: Short Introduction
The founder of Kleeneze Homecare, Harry Crook, was British immigrant to US who worked as a sales representative with Fuller Brush. When he returned to his homeland he emulated the business to start his own company. The company is in business for more than 80 years. In 2007, it was acquired by Findel PLC. Over the years, Kleeneze Homecare has expanded its presence outside of UK and into many European countries.
Kleeneze Homecare: Business Model
Kleeneze Homecare started its business of making and selling brushes for various purposes way back in 1923. Initially the brushes were sold door to door. As the business started growing, it was getting increasingly difficult to satisfy the demand through door to door sales. In 1980, Kleeneze introduced catalogues. Representatives started getting the catalogues filled with customer orders and get them fulfilled later. Independent representatives who join the Kleeneze affiliate program will have to purchase the catalogues at £28 for 50. The representative earns an attractive 21% from every sale he or she makes. They also offer a residual income plan, and give out bonuses.
The fact that Kleeneze Homecare offers a less aggressive sales plan motivates people of all personalities to join the program. There is no need to pester a friend or relative to join the program or buy the product. You can just leave the catalogues and the can get back to you, if they want. But it has its own drawbacks. Most of the people get so laid back about it that they make nearly no business, thanks to lack of initial follow ups. This contributes to a large dropout rate.
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Conclusion
Kleeneze Homecare provides a tested and proved marketing opportunity. But the company should be wary of its customers getting bored of the same products set of. The focus should be on introducing small innovations that would eventually build a loyal customer base that would be easy to maintain and widen.
Multi Level Marketing industry is flooded with new companies every day. It is a tempting industry for people from all walks of life. You need to shortlist all your options and match each one with your flare for sales and personal lifestyle. Unless an opportunity complements your personality, you might find it difficult to sustain. Also, be wary of the fact that MLM is probably the industry that sees the maximum number of drop outs.
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